• immixGroup Launches New Blog: Government Sales Insider

    Blog Provides Actionable Intelligence to Help Technology Companies Grow Their Federal Sales

    McLean, VA, Monday, April 16, 2012–immixGroup, Inc. announced today the launch of its new blog, Government Sales Insider. The blog provides technology manufacturers and their partners with expert resources and real-world tips to help grow their federal sales. immixGroup helps technology companies do business with the government.

    Government Sales Insider features practical commentary on topics such as federal sales opportunities, channel management, federal contracting, marketing, and market intelligence. Readers can leverage content from immixGroup’s public sector experts to create new strategies for lead generation, channel development, and long-term growth in the government IT marketplace.

    “We work in a very complex market. Technology manufacturers, resellers, and solution providers are always looking for resources to help them identify new public sector business opportunities,” says Allan Rubin, immixGroup’s vice president of marketing and one of several blog contributors. “Our blog will provide them with actionable information they can use to grow their business.”

    Government Sales Insider contributors include:

    • Steve Charles - Executive Vice President and Co-Founder. Charles leverages his 25 years of experience in the government technology ecosystem to provide technology companies with a clear focus and a cohesive growth strategy. He currently leads training workshops and contributes regularly to trade media including Washington Business Journal, AOL Government, and Washington Technology.
    • Doug Gaines - Director, Market Intelligence. With 15 years of experience, Gaines runs a market intelligence organization that provides technology companies with actionable intelligence to drive their public sector sales. He frequently conducts training sessions, breakfast briefings, marketing events, and consulting engagements.
    • Tim Larkins - Market Intelligence Consultant. Larkins utilizes his experience in business development and market research to analyze the government space and identify new opportunities for technology companies.
    • Skip Liesegang - Vice President, Government Channels Division. A frequent speaker and creator of the Government Channel Leadership Council, Liesegang develops and oversees unique channel programs for large OEMs and their channel partners. He provides comprehensive insight into a variety of channel models and best practices based on more than 26 years of experience in the IT public sector sales channel.
    • Allan Rubin - Vice President, Marketing. Rubin leads a marketing organization that generates leads and creates demand for immixGroup and its clients and reseller partners. He leverages his 22 years of experience to help technology companies develop and execute practical government marketing strategies.
    • Stephanie Sullivan - Market Intelligence Consultant. Sullivan researches and analyzes the federal marketplace to identify key business opportunities. She is adept at examining federal technology drivers and challenges and mapping them to commercial-off-the-shelf products.
    • Chris Wiedemann - Market Intelligence Analyst. Wiedemann analyzes federal initiatives and programs to help technology companies identify sales opportunities. He is an active participant in AFCEA, AFFIRM, and ACT-IAC.

    Visitors to immixGroup’s blog can subscribe to receive email notifications when new articles are posted. Visit blog.immixgroup.com to access Government Sales Insider and sign up to receive updates.

    About immixGroup, Inc.

    immixGroup, an Arrow company, is a value-added distributor that helps technology companies do business with the government. immixGroup enables IT manufacturers and solution providers to grow their public sector business and accelerate the sales cycle. Since 1997, immixGroup has delivered the specialized resources and expertise these companies need to increase their revenue, support their demand creators, and operate efficiently in the complex public sector IT market. Government agencies at the federal, state, and local levels trust immixGroup to provide reliable access to a wide range of enterprise software and hardware products through their preferred contracts and business partners. For more information, contact immixGroup, Inc. at 703.752.0610, via email at info@immixgroup.com, or on the Web at www.immixgroup.com.

    Press Contact

    Beth Yuen
    571.405.2949
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    immixgroup.com