• immixGroup to Host Federal IT Budget Briefings on October 25, 2012

    Briefings Will Analyze FY2013 Civilian and DoD Budgets from an IT Product Sales Perspective

    McLean, VA, Friday, October 12, 2012immixGroup, Inc. today announced its Market Intelligence organization will host its annual Federal IT budget briefings on October 25, 2015, from 8:00 to 11:30 a.m. immixGroup helps technology companies do business with the government.

    The budget briefings will focus on the FY2013 Federal Civilian and Department of Defense IT budget and emphasize federal business opportunities for software and hardware manufacturers, resellers, and solution providers.

    Each briefing provides a wealth of actionable intelligence for federal sales, marketing, and business development professionals. Participants receive sales-ready data on government programs, budgets, key business drivers, and contact information as well as detailed territory planning documents. IT vendors can leverage this information to develop effective sales plans for the coming year and win new business in an increasingly challenging marketplace.

    Topics covered in the upcoming briefings include:

    • How recent mandates, initiatives, and policy drivers are impacting major IT programs and departmental budgets
    • Which programs are rich with funding for IT product procurements and what specific technology requirements are expected
    • Who makes the buying decisions on the program level and how to contact them
    • How to align sales strategies to meet the evolving needs of the Federal Government

    “Our budget briefings are typically the most popular events we host each year,” said Tim Larkins, immixGroup Market Intelligence Consultant and featured presenter. “With the impending elections and looming threat of sequestration, we have seen increased demand for insight into the FY2013 Federal IT budget landscape. Our market intelligence team has been working day and night to gather and interpret this information for our clients, channel partners, and others in the industry.”

    “Despite the uncertainty surrounding the federal budget, there is tremendous opportunity for IT vendors in this marketplace,” said Stephanie Sullivan, immixGroup Market Intelligence Consultant and featured presenter. “The content covered in these briefings will help vendors align their sales strategies to mission objectives, which is key to success in this market.”

    Participants have the option to attend the event in person or via Webcast, with an option to attend both sessions or only the one that interests them. Registration includes breakfast and is complimentary for immixGroup clients and channel partners, with a registration fee of $75 for the general public. Proceeds from all immixGroup Market Intelligence Briefings benefit the immixGroup Foundation.

    For more information on immixGroup’s FY2013 Federal IT Budget Briefings, visit immixGroup’s website.

    About immixGroup, Inc.

    immixGroup, an Arrow company, is a value-added distributor that helps technology companies do business with the government. immixGroup enables IT manufacturers and solution providers to grow their public sector business and accelerate the sales cycle. Since 1997, immixGroup has delivered the specialized resources and expertise these companies need to increase their revenue, support their demand creators, and operate efficiently in the complex public sector IT market. Government agencies at the federal, state, and local levels trust immixGroup to provide reliable access to a wide range of enterprise software and hardware products through their preferred contracts and business partners. For more information, contact immixGroup, Inc. at 703.752.0610, via email at info@immixgroup.com, or on the Web at www.immixgroup.com.

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    Beth Yuen
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    immixgroup.com