• Generate Qualified Government Leads

    immixGroup® provides targeted lead generation marketing services to its manufacturer clients and their channel partners. Our business-to-government marketing experts utilize state-of-the-art technology, deep relationships within the government IT marketing community, and proven best practices to create public sector marketing campaigns that yield qualified meetings, opportunities, and orders.

  • Learn about immixGroup's public sector Marketing capabilities.

  • Execute an Effective Federal Marketing Strategy

    Our experienced marketing staff will help you identify the target audiences, messaging, media, and activities that are most likely to generate qualified government leads. Then we'll work with you or your partners to plan and execute tactical marketing initiatives in the following areas:

    Live Events

    Our event marketing professionals deliver a range of services, from planning, logistics, and attendance drives to site selection, registration hosting, and vendor coordination. Typical activities include:

    • Seminars
    • User groups
    • Training sessions
    • Partner briefings
    • Government Trade shows
     
     

    Online Events

    Producing an online event requires event management skills, Web marketing savvy, and access to government-approved collaboration platforms. immixGroup provides all of this and more, allowing our clients and partners to generate leads from geographically-dispersed regions, in real time or through archived online content. Solutions include:

    • Editorial Webinars
    • Virtual sales presentations
    • Product demonstrations
     
    • Online training sessions
    • Panel discussions
     

    Direct Marketing

    Public sector campaigns require a different approach than commercial outreach activities. We can help with:

    • E-mail blasts
    • Outbound telemarketing
    • Desk drop mailings

    Planning & Support

    Gain expert insight and guidance through a variety of planning and support activities, including:

    • Public sector marketing plan review and consultation
    • List research
    • Referrals to government-focused marketing vendors

    Contact Us

    Contact us today to learn more about immixGroup's Marketing services.

  • Chris Harr talks about how immixGroup's marketing team has helped Hewlett Packard Enterprise drive new opportunities in the government space.

    Will Randels describes how his experience working with immixGroup's marketing team has allowed RSA Security to get additonal exposure in the government market.

    Richard Spires elaborates on what makes immixGroup’s Marketing and event management capabilities unique in the industry.

    Henry Sienkiewicz talks about why immixGroup’s Marketing and event management capabilities are unparalleled.

    Joyce Bosc talks about what makes immixGroup's Marketing and event management capabilities stand out from other organizations.

  • Testimonials

    • The value of attending the CDM Speed Networking Event was considerable, whether we had established ties with vendor representatives and focused on specific opportunities or we were introduced to prospective partners and absorbed the presented value propositions. These exchanges are now resulting in deep-dive follow-ups, where we can bring the larger CSRA capabilities into play: customer touch points on existing programs, business development across the U.S. government space, and deep integration/solution expertise.

      Joseph E. Shashaty, Technology Architect Leader

      CSRA

    • As we sought to expand and grow our channel program, the decision was made to leverage a relationship with immixGroup as the foundation of this. Having been part of their channel program now for a year I can say that every day immixGroup continues to impress. Their program is much more than just holding a GSA schedule. From outbound calling campaigns, to running all of our federal maintenance, and leveraging their marketing team to provide training for our customer base. immixGroup has been fantastic.

      John Bowman, Director of Federal Operations

      VBrick Systems

    • …I love the structure of the Government IT Sales Summit. I love the fact that we have some government people and industry people talking. We’ve brought in some thought leaders in order to have the right kind of dialogue around key things, including: cloud computing, data center consolidation...

      Richard Spires, Former CIO

      DHS

    • First of all, you all have put on a great event. I mean the amount of information, collaboration, and sharing from the speakers, as well as the individuals participants, have made the Government IT Sales Summit an incredibly worthwhile event…

      Henry Sienkiewicz, Former CIO

      DISA

    • It has been so refreshing to work with the top-notch and professional marketing organization at immixGroup. They epitomize the word synergy in marketing. My ideas combined with theirs and our mutual discussion of how to best implement an event or campaign is compelling. They back up their programs and events with excellent on-line materials, telemarketing and staffing. At the end of every project, they show how well we executed the activity. I highly recommend immixGroup!

      Mark Sincevich, Federal Director

      Cyviz AS

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