• Grow Your SLED Business

    States, localities, higher education institutions, and K-12 school systems rely heavily on IT to serve their citizen while maintaining balanced budgets. Collectively, they represent over a $100B annual SLED IT market with sales opportunities in such segments as: Health and Human Services; Education, Transportation, General Government, Law Enforcement & Public Safety, Community Services, Environment, Legislature, and Judiciary. 

    Unfortunately, many IT vendors struggle to replicate their commercial or federal success at the state and local level. They often lack the dedicated personnel, public sector focus, contract access, and market reach necessary to succeed in this large but fragmented market.

    To capitalize on these opportunities, you need access to a diverse array of SLED-focused expertise, market knowledge, marketing and lead generation activities, resources, contracts, and channel partners. That’s why leading IT companies rely on immixGroup to support their public sector go-to-market strategies.

    Accelerate Your Sales in SLED

    At immixGroup, we understand how state, local, and education agencies acquire IT products --- and how technology companies bring those products to market through a multi-tiered combination of direct sales, VARs, solution providers, and distributors.

    Our proven Government Aggregation Platform provides a comprehensive, flexible set of value-added services for technology vendors and their partners. These include:

    Let immixGroup extend the reach and effectiveness of your existing public sector resources and deliver the specialized capabilities, personnel, processes, and activities you need to execute a successful SLED strategy while minimizing overhead costs.

    Contact Us

    Contact us today to take the next step to grow your state and local government and education business.

    SLED Resources and Capabilities

    Understand What's Driving the Market & Uncover Sales Opportunities

    immixGroup’s Market Intelligence organization will help your sales reps and partners identify funded opportunities and tailor their sales approach to qualify and close more business in less time. Our market analysts and consultants utilize a research driven approach to your government sales, marketing, and capture activities more successfully. Offerings include: 

    • Briefings on jurisdictions, agencies, market segments and key technologies
    • Organization charts and call lists
    • Territory/Jurisdiction planners for QBRs and Strategic Plans
    • Insights into planned state, local, and education IT initiatives and programs 
    • Access to qualified RFIs, RFPs, and developing opportunities 
    • Historical spending information and bid histories
    • Insight into state master/term/statewide contracts
    • Custom research and consulting projects 

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    Create Demand for Your Products

    Build brand awareness, sales leads, and business relationships with SLED customers and channel partners using immixGroup’s government marketing programs. Through our partnerships as well as our value-added internal marketing capabilities, you'll have access to the resources you need to target and engage with decisions-makers across the country. Offerings include:

    • Planning and logistics to support state, local, and education tradeshows and conferences
    • Live and online events (webinars, trade shows, custom events, and more)
    • Support for targeted media, content, and outreach campaigns

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    Generate Leads and Sales Meetings

    immixGroup’s Smart Lead Generation methodology connects your sales reps and partners with more qualified prospects in less time to drive deals more quickly. Extend the reach of your prospecting resources and set up valuable meetings with potential customers by utilizing our:

    • Highly-trained callers
    • Market intelligence to deliver targeted call lists and to tailor scripts and messaging with actional information
    • Scalable systems and processes for consistent execution and integrated security to protect your data
    • End-to-end reporting of call campaign activities and results
    • Renewals team to identify new opportunities among existing customers

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    Build a Productive SLED Channel

    immixGroup offers Channel Development programs that make your public sector channel more productive and profitable. Our partner-friendly programs are tailored to match each manufacturer’s unique SLED channel needs and go-to-market strategy. With a network of 800+ channel partners spread across the U.S. and a dedicated Government Channels team to manage these relationships, you can rely on immixGroup to:

    • Identify the right partners for your channel
    • Recruit partners through proactive outreach activities
    • Activate new partners to ramp-up quickly in your program
    • Enable your partners through ongoing communication, training, and support
    • Manage your partners to sustain long-term growth

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    Manage the Details of Selling to the Government

    Our proven Government Business Infrastructure allows your team to focus on product development and sales while we reduce your overhead, maintain compliance with government regulations, and ensure customer satisfaction. This infrastructure includes:

    • SLED contract access for you and your partners (state, local, and cooperative purchasing vehicles available). Click here for a list of our current SLED contracts.
    • Bid and proposal support to capture new contracts
    • Contract negotiation, administration, and management
    • Price list and compliance management
    • Point-of-sale reporting across your channel
    • Renewals management and upsells
    • Quoting, order processing, and account management
    • Billing and collections
    • Flexible financing options
    • ISO 9001:2015 certified business processes for consistent, reliable transactions and superior customer service

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    Contact Us

    Contact us today to take the next step to grow your state and local government and education business.

  • Success Story

  • Testimonials

    • I am privileged to have worked with immixGroup throughout my entire career in the Public Sector IT industry. As a Federal Channel Manager for two of the largest IT manufacturers in the industry, immixGroup has given me tools that I need to get my business done. immixGroup’s strategic sales support coupled with their organizational efficiencies make them an integral member of my team. They are the key to success in the public sector market place.

      Chris Novello, Federal Channel Manager for Civ/Intel


    • It has been a true pleasure to work with the immixGroup team. A true testament of a dedicated business partner is the consistency behind values and customer satisfaction. immixGroup continues to surpass each of those fields, delighting each client they work with. I look forward to much success with the immixGroup team in the near future.

      Michael Barnes, Software Client Leader, Public Sector, Healthcare


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  • Learn about state and local verticals seeing the largest amount of IT investment from Director of Market Intelligence at the Center for Digital Government, Joseph Morris.

    Watch Full Video