States, localities, higher education institutions, and K-12 school systems rely heavily on IT to achieve their missions while maintaining balanced budgets. Collectively, they represent a $95B SLED IT market with sales opportunities in such segments as: Health and Human Services; Administration and Finance; Transportation; Public Safety; Criminal Justice; Public Works; Natural Resources; Higher Education; and K-12 Education.
Unfortunately, many IT vendors struggle to replicate their commercial or federal success at the state and local level. They often lack the dedicated personnel, public sector focus, contract access, and market reach necessary to succeed in this large but fragmented market.
To capitalize on these opportunities, you need access to a diverse array of SLED-focused expertise, marketing and lead generation activities, resources, contracts, and channel partners. That’s why leading IT companies rely on immixGroup to support their public sector go-to-market strategies.
At immixGroup, we understand how government agencies at all levels acquire IT products --- and how technology companies bring those products to market through a multi-tiered combination of direct sales, VARs, solution providers, and distributors.
Our proven Government Aggregation Platform provides a comprehensive, flexible set of value-added services for technology vendors and their partners. These include:
Let immixGroup extend the reach and effectiveness of your existing public sector resources and deliver the specialized capabilities, personnel, processes, and activities you need to execute a successful SLED strategy while minimizing overhead costs.
Contact us today to take the next step to grow your state and local government and education business.
immixGroup’s Market Intelligence organization will help your sales reps and partners identify funded opportunities and tailor their sales approach to qualify and close more business in less time. Our professional analysts and consultants utilize robust industry databases and perform custom research to provide:
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Build brand awareness, sales leads, and business relationships with SLED customers and channel partners using immixGroup’s government Marketing programs. Through our partnerships with e.Republic, the Center for Digital Government, and relevant trade associations, as well as our value-added internal marketing capabilities, you’ll have access to the resources you need to target and engage with decision-makers across the country. Offerings include:
immixGroup’s Smart Lead Generation methodology connects your sales reps and partners with more qualified prospects in less time to drive deals more quickly. Extend the reach of your prospecting resources and set up valuable meetings with potential customers by utilizing our:
immixGroup offers Channel Development programs that make your public sector channel more productive and profitable. Our partner-friendly programs are tailored to match each manufacturer’s unique SLED channel needs and go-to-market strategy. With a network of 800+ channel partners spread across the U.S. and a dedicated Government Channels team to manage these relationships, you can rely on immixGroup to:
Our proven Government Business Infrastructure allows your team to focus on product development and sales while we reduce your overhead, maintain compliance with government regulations, and ensure customer satisfaction. This public sector infrastructure includes:
I am privileged to have worked with immixGroup throughout my entire career in the Public Sector IT industry. As a Federal Channel Manager for two of the largest IT manufacturers in the industry, immixGroup has given me tools that I need to get my business done. immixGroup’s strategic sales support coupled with their organizational efficiencies make them an integral member of my team. They are the key to success in the public sector market place.
Chris Novello, Federal Channel Manager for Civ/Intel
It has been a true pleasure to work with the immixGroup team. A true testament of a dedicated business partner is the consistency behind values and customer satisfaction. immixGroup continues to surpass each of those fields, delighting each client they work with. I look forward to much success with the immixGroup team in the near future.
Michael Barnes, Software Client Leader, Public Sector, Healthcare
Learn about state and local verticals seeing the largest amount of IT investment
from Director of Market Intelligence at the Center for Digital Government, Joseph Morris.
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